Why I only design on Squarespace (and why it's perfect for busy female founders)

If you're a woman running a small business and you need a website you can actually update yourself, Squarespace is the platform I recommend, every time. I'm Lisa, a Denver-based Squarespace website designer at Rockfish Design Studio, and I build custom Squarespace sites for women-owned small businesses and mom entrepreneurs all over the U.S.

Here's why it's the only platform I use, and how to tell if a Squarespace designer is the right fit for you.

Why is Squarespace good for small business owners?

Because you shouldn't need a developer on speed dial to change your hours. Squarespace is the most user-friendly website builder I've found. Once your site is built, you can swap photos, add a new service or post a blog between client calls and carpool, no code required.

It also handles the boring-but-important stuff for you:

Hosting, security and SSL are built in
Every site is easy to make mobile-friendly
Built-in SEO tools, scheduling, email marketing and online store options
One monthly bill instead of a pile of plugins that break

For a busy founder, that means fewer tech headaches and more time for the work you love (and maybe making it to school pickup).

Do I need a designer if Squarespace has templates?

Templates are a great start for a side hustle. But a template can't tell your story, organize your services so dream clients say "yes," or make you look as legit as you are. A custom Squarespace design gives you:

A site built around your brand, not a layout 100 other businesses use
Pages written and organized to turn visitors into booked calls
SEO basics set up right from day one, so people can actually find you
A launch-day walkthrough so you feel confident editing it yourself

What's is it like to work with a Lisa from Rockfish on a website design?

I built Rockfish around women who are running the business and everything else. I launched it in 2020, the same week I was laid off, from a home office on Rockfish Street. As a boy mom and military wife, I know what it takes to build something while life happens all around you. So my process is designed to be easy on you:

Free intro call. We talk through your vision and find the right package.
Organized client process. Questionnaires, invoices and feedback all seamlessly flow my tried-and-true system.
No blank-page panic. My Website Copy Workbook walks you through writing every page.
Design and build. I design your brand and custom Squarespace site, with feedback rounds along the way.
Launch and training. We go live, and I teach you how to update it yourself in the future.

Most projects take 4-10 weeks depending on your package, with every step mapped out up front.

Who do you design Squarespace websites for?

Women-owned small businesses packed with personality: wellness practitioners, physical therapists, therapists, coaches, florists, service pros and makers. Many of my clients are moms building a business around their family (me too!). You can see their brands and websites in my portfolio.