DOG DAYS PET HOTEL
ABOUT THE BUSINESS:
Dog Days Pet Hotel is a luxury, cage-free boarding experience in Lexington, North Carolina, designed for dogs who deserve personalized care and attention. Unlike large-scale boarding facilities, Dog Days intentionally offers only five private luxury suites, creating a calm, intimate environment where every guest is treated like family.
ABOUT THE BRANDING & WEB DESIGN:
The goal for the Dog Days branding and website was to blend sophistication with personality, creating an identity that feels elevated and luxurious without losing the warmth and playfulness of a brand centered around dogs. At the heart of the brand is a custom illustrated dog wearing a bow tie, symbolizing the premium care, attention, and luxury experience that sets Dog Days apart.
Textures reminiscent of wallpaper add depth and timeless character, while a distinctive vintage-inspired frame shape gives the brand an instantly recognizable look. A collection of hand-drawn symbols adds another layer of personality and softness throughout the brand. A timeless display font with a vintage luxury feel is paired with a casual, approachable script, striking the perfect balance between elegance and warmth. The result is a brand that feels every bit as special as the experience Michelle has poured her energy into creating for the dogs in her care.
VIEW THE WEBSITE LIVE:
BRAND PERSONALITYelevated
approachable
trustworthy
thoughtful
“Lisa just gets it. She listens, understands her clients, and genuinely wants everything to turn out exactly—or even better—than you imagined. She took my ideas and needs and ran with them, creating a brand and website that feels so much more elevated and perfectly portrays the feeling I wanted for Dog Days Pet Hotel. She was professional, prepared, creative, and always willing to hop on a video call to talk things through. If you’re considering working with Rockfish Design Studio for branding or website design, just do it. It’s well worth it!”
— Michelle Pentoney, Owner, Dog Days Pet Hotel