VICTORY THERAPY
ABOUT THE BUSINESS:
Victory Therapy is a functional oncology physical therapy practice serving Parker County, Texas. Victory’s owner and primary physical therapist, Dr. Katherine, has a goal of helping motivated women take charge of their functional potential during and after their breast cancer journey so they can overcome the side effects of treatment to return to activities they love and their vibrant life beyond cancer.
ABOUT THE BRANDING:
The Victory Physical Therapy logo suite is versatile, professional and full of meaning and intentional stylistic choices. The fonts, illustrations and other elements all have an approachable and authentic feeling with their hand-drawn style and soft edges. The main symbol of the swallow represents freedom, hope and new seasons of life. The tail shape of the swallow mimics that of the letter V, complimenting the brand name. The simple star shape featured throughout some of the logos is a nod toward the brand’s Texas roots, without being too loud. The border around the circle featured in some of the logos is inspired by a lasso or rope texture. The main font is in the same family as a strong, traditional western font, but has a modern, feminine twist. The script font has movement and feels carefree and lively. The sunset-inspired color palette feels empowering and warm while also equally natural and relaxing.
VIEW THE WEBSITE DESIGN LIVE:
BRAND PERSONALITYfreeing
empowering
approachable
empathetic
professional
“I highly recommend working with Lisa for branding & web design. She is incredible!”
– Dr Katherine Nance - Founder, Victory Therapy