FLOREALE STUDIO

Branding

Nov 19

ABOUT THE BUSINESS:

Floreale Studio is a SoCal-based florist offering bespoke floral arrangements for weddings, holidays and other life celebrations. Owner, Valerie, aims to work with clients who value an artful flair in their florals with the use of colors, textures and movement.

ABOUT THE BRANDING:

The Floreale Studio logo suite is refined, yet playful. The balance of font styles and simple illustration feels timeless and established. The main brand font has the sophisticated, refined characteristics of an vintage editorial font, but has a bit more personality and playfulness with its tall thick stems and smaller serif points – creating a visual repetition, texture and flow within the words. The slanted A within Floreale adds a visual pause for the reader, helping them pronounce the name correctly. The main bold font is balanced by a casual hand-written script font that is full of movement and feels delicate and friendly. This delicate style is also seen in the simplistic clematis flower illustration style. The flower is intentionally layered and intertwined within some of the letters, much like it does with its vines in nature. The brand patterns complement the logos by adding depth and texture, much like the perfect pairing of flowers and greenery in an artful floral arrangement.

VIEW THE WEBSITE LIVE:

FLOREALESTUDIO.co