STUDIO WORKS
ABOUT THE BUSINESS:
Studio Works is a full-service commercial interior architecture firm based in Charlotte, North Carolina, with a focus on Restaurant, Office, Retail, Sports, and other commercial environments. With fifteen years’ experience in the industry, Studio Works’ owner and principal designer, Sarah Williams, holds a breadth of knowledge and expertise in commercial interiors. Her passion for design stems from the desire to improve the spaces we interact with every day by bridging functionality and beauty. Utilizing her curious nature Sarah loves to analyze how to make a space more efficient, productive, and fun, resulting in intentional interior environments that elevate the user experience.
ABOUT THE BRANDING:
The Studio Works branding feels established and elevated, while also feeling refreshing and inviting. The serif font is elegant and classic, complemented by the modern, clean-line sans serif used as an accent font. Within the words, the stylistic O’s are intentionally perfect circles rather than condensed like the rest of the letters. This adds an intriguing, unexpected element and just the right amount of eclectic personality. The welcoming curve of the O’s is carried through the oval and circle shapes used in some of the other logo variations. The stylistic detail of the double line found throughout many of the logo variations is a nod at Studio Works bridging the gap between interior design and architecture. This line detail is cohesively carried through to the repetitive line border around the badge and oval logos, which brings to mind a tile, wood or glass detail in a well-designed interior. All of these stylistic elements bring symmetry and balance within each badge logo, with the exception of the artistic layered logo. The eclectic layered logo is reminiscent of a style board while planning a project with the different elements – textures, fabrics, materials – all laid out, which come together in an overall artistic vision.
VIEW THE WEBSITE LIVE:
BRAND PERSONALITYelevated
refreshing
intentional
approachable
trustworthy
“Lisa's process was simple and organized, and she was such a delight to work with. Even though we were working via virtual meetings across the country, it always felt like we were sitting across the table from one another. Through her design process Lisa took the time to get to know me, my business, and goals, and made my brand vision a reality. The final branding and website clearly communicates my company's style, identity, and values, and I could not be more pleased with the end result!”
- Sarah Williams - Owner & Lead Designer, Studio Works