THE OPTICAL COLLECTIVE
ABOUT THE BUSINESS:
After a major rebrand—from franchised to privately owned—The Optical Collective needed a website that matched the fresh energy and momentum of its new identity. Building on the logos created by Nicole Weber Design, I expanded the brand with custom patterns, a symbol set, and a badge logo—creating a versatile suite of assets to help bring the website and marketing materials to life.
I then implemented everything onto a playful, attention-grabbing website that is full of personality. Intentional pops of color and subtle movement through GIFs and patterns guide the viewer’s eye and keep them scrolling. I also created marketing materials including a business card and appointment reminder card using the same style as the website—keeping everything cohesive and memorable.
VIEW THE WEBSITE LIVE:
“I absolutely love my new website for The Optical Collective—it perfectly reflects who I am and what my business represents. I constantly receive compliments from other doctors in the area, which speaks volumes about the design. Working with Rockfish Design Studio was such a smooth experience—communication was clear and consistent, and everything felt organized and easy from start to finish. Lisa was always available when I needed her, especially for time-sensitive items during my office opening. I highly recommend her if you want a beautiful, thoughtful website and a process that’s truly worth it!”
— Dr. Julie Phan, Owner, The Optical Collective