HAVEN PHYSICAL THERAPY
ABOUT THE BUSINESS:
Haven Physical Therapy & Wellness in San Gabriel Valley, California—led by Dr. Erica Gladney—provides personalized pelvic floor and orthopedic physical therapy for women to relieve pain, address bowel and bladder issues, and support lifelong pelvic health.
ABOUT THE BRANDING & WEB DESIGN:
The Haven brand identity embodies reflection, compassion, and connection. The mirrored symbol represents both the empathetic relationship between Dr. Erica and her patients and the harmony between internal and external well-being. Its soft, feminine curves—subtly inspired by an hourglass silhouette and a pelvic form—create a sense of grace and calmness, while floral elements express growth, transformation and energizing outward movement. The surrounding circular frame acts as a gentle, protective container, evoking safety and refuge—much like a haven.
The main font is a timeless, elegant serif, customized with flowing curves that create a sense of tranquil movement, complementing the style of the symbol. A clean sans serif font is used for the descriptor words to provide balance and contrast. A delicate script is used subtly to add warmth and softness to the overall brand. Together, these elements create a welcoming, feminine brand that feels both compassionate and revitalizing.
VIEW THE WEBSITE LIVE:
BRAND PERSONALITYwelcoming
tranquil
compassionate
revitalizing
feminine
"Before working with Rockfish Design Studio, my branding and website for Haven Physical Therapy & Wellness were functional but nowhere near their full potential. Lisa completely transformed that — I am absolutely stoked with how everything turned out! Her process is incredibly methodical and thoughtful, making the entire branding and web design experience easy to follow and genuinely enjoyable. She took all of my hopes and dreams and created something beautiful, original, and perfectly aligned with my vision. If you're looking for branding or website design help, I would 1000% recommend Rockfish Design Studio."
— Dr. Erica Gladney PT, DPT, OCS, Owner, Haven Physical Therapy & Wellness