GOOD THINGS PAPERIE
ABOUT THE BUSINESS:
Good Things Paperie is a stationery store in Sacramento, California, created to bring more color, creativity, and joy into everyday life. More than a place to shop for beautiful paper goods, it's a welcoming destination where every generation can rediscover the simple delight of writing, creating, and giving thoughtfully.
ABOUT THE BRANDING:
The Good Things Paperie brand identity was designed to feel joyful, creative, and memorable. The primary brand typeface is bold, modern, and simple, but brought to life through playfully customized letterforms in which flowing movement evokes the satisfying glide of writing with your favorite pen.
Geometric patterns paired with the intentional use of a vibrant color palette create a visual system that feels fresh, expressive, and playful without ever feeling childish. Together, these elements create a distinctive, personality-filled brand that celebrates the simple joy of putting pen to paper and inspires creativity in every interaction.
BRAND PERSONALITYbold
creative
playful
memorable
welcoming
“I keep getting compliments on how cohesive my branding is! Lisa is incredibly creative and executed my vision for the branding perfectly.”
– Jill Tindle - Owner, Good Things Paperie